Beacon — the AI visibility audit for modern brands.
Beacon maps where your brand surfaces — and where it doesn't — across ChatGPT, Gemini, Perplexity, and Claude. 48-hour turnaround. One report that changes how you think about growth.
Know exactly what
AI thinks of your brand.
Beacon maps where your brand surfaces — and where it doesn't — across every major AI engine, for the queries your buyers actually use. 48-hour turnaround. One report that changes how you think about growth.
Every query. Every engine. Side-by-side competitor comparison.
Query Coverage
How many of your target queries actually surface your brand?
Sentiment Map
Is the AI neutral, positive, or actively steering buyers away?
Citation Audit
Which publishers and sources are driving AI recommendations?
Three outputs. One decision-ready report.
Query Coverage
How many of your target buying queries actually surface your brand inside each AI engine? We map coverage per engine, per query, with side-by-side competitor benchmarks.
Sentiment Map
When AI engines do mention you, are they describing you positively, neutrally, or actively steering buyers away? Sentiment is tracked per engine and per query cluster.
Citation Audit
Which publishers, review sites, Reddit threads, and third-party sources drive AI recommendations in your category? We identify the citation sources you need to earn to shift the answer.
From query intake to full report in 48 hours.
Query intake
You share 15–30 high-intent buying queries. We pressure-test them for category coverage.
Four-engine scan
Beacon runs structured prompts across ChatGPT, Gemini, Perplexity, and Claude. Every surface, every citation.
Report delivery
48 hours from intake. You get query coverage, sentiment, citations, and a prioritised plan to close gaps.
Questions buyers actually ask.
What does Northstar Digital actually do?
We're an AEO-native growth partner. We make sure your brand shows up — and gets cited — when buyers ask AI engines about your category. We deliver across seven capability pillars (AEO, Creative, SEO, Social, CX, Brand, Data) using seven proprietary tools: Beacon, Anchor, Falcon, Phoenix, Spark, Hawk, and Velocity. Engage one tool or the full stack.
What is AEO and how is it different from SEO?
SEO optimizes for ranked links on Google. AEO optimizes for the synthesized answer an AI engine returns. SEO rewards keywords and backlinks; AEO rewards structured content, clear entity relationships, and citation-worthy sources. Most brands now need both — AEO is the newer, higher-leverage layer because AI engines are increasingly the first touchpoint.
Which AI engines do you cover?
Four: ChatGPT, Gemini, Perplexity, and Claude. Beacon measures performance engine-by-engine because each cites content differently. We do not currently track Google AI Overviews.
What is Beacon and how long does an audit take?
Beacon is our AI visibility audit — 48 hours from query intake to report. You get Query Coverage (do you surface for buying queries?), Sentiment Map (how AI engines describe you), and Citation Audit (which publishers feed those answers). It's the entry point; strategy follows from what Beacon finds.
Which tool should I start with?
Most clients start with Beacon to map the gaps, then layer Anchor (citation content) to close them. From there, Spark (creative testing), Hawk (AI customer engagement), Phoenix (brand film), Falcon (social audit), and Velocity (workflow automation) plug in based on the pillars that move your specific funnel.
Can Northstar replace my SEO, creative, or social agencies?
Often, yes. The seven pillars cover most growth motion under one roof — fewer hand-offs, one source of truth, and tools built in-house instead of stitched together. Some clients keep specialists for niche channels; our stack integrates cleanly with both setups.
How quickly do we see results?
Measurable AI visibility shifts typically appear within 30–60 days as citation and content signals build. Compounding gains continue over quarters. Beacon re-scans at 30, 60, and 90 days show the exact trajectory per engine.
What gets measured day-to-day?
Visibility score across engines, mention volume, top-position rate, sentiment, and per-engine citation share. Every tool ships with its own dashboard; everything rolls up into one weekly read so you see the full picture, not seven disconnected reports.
How do you scope and price an engagement?
Free Beacon audit → strategy blueprint → pillar selection → execution sprint. We scope to outcomes, not retainers, and we won't upsell pillars your funnel doesn't need.
Who is Northstar Digital best for?
Brands whose buyers research through AI before committing — most consumer categories under age 35 and a growing share of B2B where decision-makers use ChatGPT for shortlisting. We're India-first and serve global brands selectively.
One Last Thing
Your competitors are already doing this.
Brands that own AI visibility now will be nearly impossible to displace later. Start with a free audit — see where you stand in 48 hours.