Four proprietary tools.
One connected stack.
Built in-house, deployed to clients, and integrated by default. Every tool ships as a polished dashboard, with shared metrics that roll into one weekly read.
Beacon
Real-time scan across ChatGPT, Gemini, Perplexity, and Claude. Beacon tells you exactly when, where, and how your brand surfaces in AI answers — and when it doesn't. The audit is the entry point; every other tool engages from what Beacon finds.
- Visibility Score per engine
- AI Share of Voice
- Recommendation rate
- Sentiment (positive / neutral / negative)
- Source citation score
Anchor
Reverse-engineer the sources AI engines already cite for a query, then build to beat them. Anchor turns that analysis into a concrete blueprint — content type, outline, topics and the structural moves that make a page citable.
- Citations earned per piece
- AI answer inclusion rate
- Cross-source synthesis coverage
- Unserved opportunities found
- Ranked queries (organic + AI)
Angry Turtle
Google Business Profile, run as a system. Angry Turtle scores local presence, benchmarks the listing against its real peer set, and sequences the specific fixes — profile completeness, categories, reviews, geo-grid rank — that move it fastest.
- Local Presence Score
- GBP profile health
- Geo-grid rank coverage
- Review volume & freshness
- AI Overview (AIO) visibility
- Local Presence Score
- GBP profile health
- Geo-grid rank coverage
- Review volume & freshness
- AI Overview (AIO) visibility
Prism
The earned-media graph behind the answer. Prism traces the publishers, reviews and reference pages AI engines actually pull from in your category — then ranks the ones worth winning next.
- Citation-source map
- Share of citation vs competitors
- Source influence score
- Target-publication shortlist
- Owned vs earned vs competitor mix
- Citation-source map
- Share of citation vs competitors
- Source influence score
- Target-publication shortlist
- Owned vs earned vs competitor mix
Pick one tool. Or run all seven.
Most engagements start with a Beacon audit. Strategy and tool selection follow from what we find — never the other way round.