Work

AI visibility case studies.

Anonymised client work across AI visibility, community and answer-engine optimisation of brand-owned sites. Identified by category and market position only — with every figure drawn from a documented Northstar audit.

Selected Work

How we work with brands.

Client names are withheld; brands are identified by category and market position only. Every figure is drawn from a documented Northstar audit.

Consumer Electronics · AI Visibility · Featured

Smart TV: from mentioned to recommended

A top-tier Indian smart TV brand had the market share but not the answer. Third-party editorial, built to the format AI engines actually lift from, closed the gap between being named and being the pick.

Read the case study→
Consumer Audio · AI Visibility

TWS audio: winning the narratives that convert

Fourth of nine by share of voice, near-last by recommendation rate. A mid-tier earbuds brand stopped chasing every query and took four narratives outright — lifting recommendation rate to 60% in four months.

Read the case study→
Consumer Electronics · Social & Community

Laptops: outweighing eight years of complaints

Reddit and Quora threads older than the products they discuss were the source behind every “is this brand reliable?” answer. You cannot delete them — you can outweigh them.

Read the case study→
D2C Apparel · SEO & AEO

D2C apparel: from unreadable to cited

The brand site held everything an engine needed to quote. Almost none of it could be reached, read or attributed. Fixing that took the brand from 0% to a real share of the citations behind its own category answers.

Read the case study→
Get Case Studies for Your Category→
How It Works

From first conversation
to measurable results.

01

Beacon Audit

48-hour AI visibility scan across ChatGPT, Gemini, Perplexity, and Claude. Know exactly where you stand before we discuss strategy.
Start Here→
02

Strategy Blueprint

1-week deep-dive into your gaps, competitors, and right-to-win opportunities across AI and organic channels.
03

Pillar Selection

We recommend the 2–4 capability pillars that move your specific metrics. No upselling what you don’t need.
04

Execution Sprint

Structured delivery with clear milestones, weekly check-ins, and zero surprises on scope or cost.
05

Dashboard + Optimize

Live performance tracking with monthly strategy refreshes and Beacon re-scans to measure progress.

One Last Thing

Your competitors are already doing this.

Brands that own AI visibility now will be nearly impossible to displace later. Start with a free audit — see where you stand in 48 hours.

Get Your Free Audit→Talk to Our Team→