Prism — the PR audit for the AI era.
AI engines build their answer about your brand from earned media. Prism shows you exactly which sources shape that answer — and which to win next.
See the earned media behind every AI answer.
Citation-source mapping
Prism traces the publishers, review sites, forums and reference pages that AI engines actually pull from when they describe your category — so you can see the earned-media graph behind the answer.
Share-of-citation vs competitors
See whose sources are winning. Prism quantifies how much of the AI answer in your category is driven by your earned media versus your competitors', source by source.
Target-publication shortlist
Prism turns the audit into action: a ranked list of the specific publications and sources worth earning next, prioritised by their influence on the answer.
Prism questions, answered.
What is Prism?
Prism is Northstar Digital's AI PR audit tool. It analyses which earned-media sources — publishers, reviews, forums, reference sites — shape what AI engines say about your brand, and identifies the highest-leverage sources to win next.
How is Prism different from Beacon?
Beacon measures the outcome — where and how your brand surfaces across AI engines. Prism explains the why behind it by auditing the citation sources feeding those answers, so your PR and content effort targets the sources that actually move the model.
Who is Prism for?
Brands and PR teams that want their earned-media investment to translate into AI visibility. Instead of chasing coverage for its own sake, Prism points you at the publications and sources that demonstrably influence AI answers in your category.
One Last Thing
Your competitors are already doing this.
Brands that own AI visibility now will be nearly impossible to displace later. Start with a free audit — see where you stand in 48 hours.